One of The Economist's pizza boxes, with a pie chart showing
information on arable and permanent crop land by country.
The British news magazine, "The Economist", recently struck a deal with some Philadelphia pizza restaurants wherein pizzas were delivered in Economist branded pizza boxes-- each of which featured one of several pie charts with information related to world food distribution. This under-the radar advertising is part of the Economist's "Get a World View" campaign, meant to educate the public about various issues and of course about "The Economist" itself.
I call it darn clever guerrilla marketing!
Kimberley Barker
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