
One of The Economist's pizza boxes, with a pie chart showing
information on arable and permanent crop land by country.
The British news magazine, "The Economist", recently struck a deal with some Philadelphia pizza restaurants wherein pizzas were delivered in Economist branded pizza boxes-- each of which featured one of several pie charts with information related to world food distribution. This under-the radar advertising is part of the Economist's "Get a World View" campaign, meant to educate the public about various issues and of course about "The Economist" itself.
I call it darn clever guerrilla marketing!
Kimberley Barker
In celebration of the vast world of blogging and those who bring you these often brilliant sites highlighting both the mundane and the extraordinary, I bring you Blogging The Universe, a weekly installment including both description and points of connection. These are blogs I find to be of interest, either for the aesthetics of the site, sensational prose, or some combination thereof. Suggestions are always welcome.