Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Monday, November 24, 2008

Would you like facts with that?


One of The Economist's pizza boxes, with a pie chart showing
information on arable and permanent crop land by country.

The British news magazine, "The Economist", recently struck a deal with some Philadelphia pizza restaurants wherein pizzas were delivered in Economist branded pizza boxes-- each of which featured one of several pie charts with information related to world food distribution. This under-the radar advertising is part of the Economist's "Get a World View" campaign, meant to educate the public about various issues and of course about "The Economist" itself.

I call it darn clever guerrilla marketing!

Kimberley Barker

Tuesday, January 29, 2008

Blogging The Universe: A Weekly Look at Blogs of Interest, Installment 1, Antipixel

In celebration of the vast world of blogging and those who bring you these often brilliant sites highlighting both the mundane and the extraordinary, I bring you Blogging The Universe, a weekly installment including both description and points of connection. These are blogs I find to be of interest, either for the aesthetics of the site, sensational prose, or some combination thereof. Suggestions are always welcome.

I'm a sucker for anything Japanese so Jeremy Hedley's Antipixel blog has fascinated me since I discovered it a few months ago. He compiles beautiful photography and print imagery from Japan courtesy of his residence there as a tech worker. His photography, usually capturing local scenery and objects, is amazingly beautiful, something he also adds to in words as he describes his take on the images. He also has an interest in local art, especially art used to advertise products. The appeal of what was once a disposable wrapper or gift card (see the image above) in Japan certainly highlights the often overlooked beauty of print advertising across time. Enjoy!

- Christopher Bishop